/exploring possible futures/
You are entering a space in which you are the main actor. You will be able to test, share and enjoy unique digital experiences designed by researchers and designers.
play the scenario in which you are the heroEn savoir plus sur play the scenario in which you are the hero
mapping technologies in 2040En savoir plus sur mapping technologies in 2040
exploring prospective scenariosEn savoir plus sur exploring prospective scenarios
testing scenario artifactsEn savoir plus sur testing scenario artifacts
“Neither science fiction nor forecasting, foresight is defined as the production and use of reasoned approaches of the future to guide present action. The aim is to streamline future approaches to help in decision-making. This <x>perience space is where likely futures are materialized through scenarios, studies, artifacts and experiments.”
Innovation at b<>com
Technology nowadays only makes sense if it provides solutions to tomorrow's major societal challenges. We need to collectively question our future needs and uses, and place environmental and societal issues and impacts at the heart of our innovations.
From the outset, our ambition has been to innovate for the common good. Our aim is to become a reference in combining research, innovation and sustainable development. We are taking a forward-looking approach, drawing on the UN’s 17 Sustainable Development Goals (SDG) to guide our technology roadmap, our research and technology design.
Foresight at b<>com
Foresight is what guides our roadmap and our framework for innovation. For example, we are looking at ways to shape a sustainable digital future by 2040, with a clear objective: to accelerate environmental and digital transition and to foster organizational resilience.
The wide-ranging skills of experts and researchers in the fields of digital technology, design and human and social sciences intersect and confront each other to envision and collectively build sustainable digital futures.
During a research project, b<>com formed a partnership with Imprudence, a design fiction studio. “From the very first meeting, we realized that we could do great things together! Our collaboration took shape around the forward-looking <echoes> project, which explores sustainable digital technology by 2040. Among the many avenues of research envisaged, our role was to carry out a design fiction exercise to envision a sustainable digital future in 20 years’ time,” explains Julien Tauvel, CEO of Imprudence.
Technology only makes sense if it helps us address tomorrow's major societal challenges, and sustainable innovation allows us to collectively question our future needs and uses.
Design fiction is not intended to deliver self-fulfilling prophecies. It’s a critical field, which allows us to explore other visions of the future and to give ourselves the means to act.
<test our immersive experiences>
play the scenario in which you are the hero
What will yours be? 12 interactive scenarios of possible sustainable digital futures.
These scenarios are introduced by 6 questions that will require you to make crucial decisions!
mapping technologies in 2040
It is impossible to predict a single future, but it is possible to map a series of possible futures. Discover the map of technologies in 2040.
exploring prospective scenarios
Explore 4 scenarios based on work at the crossroads of sociology, anthropology, technology
- Living in digital archipelagos
- Taming digital, saving the world
- Reinventing the factory of the future
- Making a success of the organic digital revolution
testing scenario artifacts
The scenarios of the 12 possible digital worlds envisioned by the researchers have been brought to life in the form of artifacts: the sustainable operating system and the community manager, new digital uses and services that could emerge in 2040. These artefacts embody the scenarios and enable stronger projection.